Cookies Policy

We use in our site www.upword.ai ("Site") cookies and similar files or technologies to automatically collect and store information about your computer, device, and and Site usage, in order to improve their performance and enhance your user experience. We use the general term "cookies" in this policy to refer to these technologies and all such similar technologies that collect information automatically when you are using our Site where this policy is posted. You can find out more about cookies and how to control them in the information below.

If you do not accept the use of these cookies, please disable them using the instructions in this cookie policy or by changing your browser settings so that cookies from this Site cannot be placed on your computer or mobile device. Important: disabling cookies on this Site may seriously cripple the user experience and other features on the Site, to the point of rendering them useless.

In this Cookies Policy, we use the term Upword (and "we", "us" and "our") to refer to Upword Inc. Our Privacy Policy is available at http://upword.ai/privacy.

What is a cookie?

Cookies are computer files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website. Cookies can then be sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are widely used in order to make websites work, or to work more efficiently, as well as to provide information to the owners of the website.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have visited our Site before or whether you are a new visitor.

There are two broad categories of cookies:

  • First party cookies, served directly by us to your computer or mobile device.
  • Third party cookies, which are served by a third party on our behalf. We use third party cookies for performance / analytics and marketing. Cookies can remain on your computer or mobile device for different periods of time. Some cookies are 'session cookies', meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are 'permanent cookies', meaning that they survive after your browser is closed. They can be used by websites to recognize your computer when you open your browser and browse the Internet again.
Web beacons:

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are small graphics files that contain a unique identifier that enable us to recognize when someone has visited our website. This allows us, for example, to monitor the traffic patterns of users from one page within our website to another, to deliver or communicate with cookies, to understand whether you have come to our website from an online advertisement displayed on a third party website, to improve website performance and to measure the success of email marketing campaigns. In most instances, these technologies are reliant on cookies to function, and therefore declining cookies prevents them from functioning.

If you don't want your cookie information to be associated with your visits to these pages, you can set your browser to turn off cookies as described further below. If you turn off cookies, web beacon and other technologies will still detect your visits to our Site; however, they will not be associated with information otherwise stored in cookies.

How do we use cookies?

We use cookies to:

  • track traffic flow and patterns of travel in connection with our Site.
  • understand the total number of visitors to our Sites on an ongoing basis and the types of internet browsers (e.g. Chrome, Firefox, Safari, or Internet Explorer) and operating systems (e.g. Windows or Mac) used by our visitors;
  • monitor the performance of our Site and to continually improve it; and
  • customize and enhance your online experience.
What types of cookies do we use?

'analytics and performance cookies', 'marketing'. We've set out some further information below, and the purposes of the cookies we set in the following table.

1. Cookies necessary for essential website purposes

These cookies are essential to provide you with services available through this Site and to use some of its features, such as access to secure areas. Without these cookies we will not be able to provide services that you require, such as transactional pages and secure login accounts.

Cookie nameSourceExpiryPurpose
__stripe_sid.upword.ai30 MinutesStripe is used to making credit card payments and process payments for our website.
__stripe_mid.upword.ai1 MinuteStripe is used to making credit card payments and process payments for our website.
evst.upword.ai1 MinuteUsed for tracking user email confirmation.
evstft.upword.ai1 MinuteUsed for tracking user email confirmation.
learning-tour-shown.upword.ai1 YearUsed for tracking learning tour showing.
cookie:accepted.upword.ai1 YearDetect that the user accepted our use of cookies.
2. Performance / Analytics Cookies

We use performance/analytics cookies to analyze how the website is accessed, used, or is performing. We do this in order to provide you with a better user experience and to maintain, operate and continually improve the website. For example, these cookies allow us to:

  • Better understand our website visitors so that we can improve how we present our content
  • Test different design ideas for particular pages, such as our homepage
  • Collect information about Site visitors such as where they are located and what browsers they are using
  • Determine the number of unique users of the website
  • Improve the website by measuring any errors that occur and
  • Conduct research and diagnostics to improve product offerings.
PupposeExpirySourceCookie name
Facebook Pixel analytics3 months.facebook.comfr
Used to distinguish and keep track of unique usersMonth.facebook.com_fbp
Used to distinguish and keep track of unique users13 monthsupword.ai_pk_id.1.8b49
Short lived cookies used to temporarily store data for the visit30 Minutesupword.ai_pk_ses.1.8b49
Facebook Pixel analytics2 years.facebook.comsb
Mixpanel analyticsYear.upword.aimp_9c826e4dba8e3028beb1de03a0418696_mixpanel
Google Analytics: Used to distinguish users.1 day.upword.ai_gid
Google Analytics: Allows to track visits and visitors.2 Years.upword.ai_ga
Google Analytics: Cookie prevents the call to Google Analytics (opt-out).1 Minute.upword.ai_gat_gtag_UA_172739900_1
Provides a uniquely assigned, machine-generated user ID and gathers data about activity on the website. This data may be sent to a 3rd party for analysis and reporting.1 day.upword.aiuid
Google Analytics: Cookies used to help customize ads on Google properties6 Months.google.comNID
Google Analytics: Collects website statistics and tracked conversion rates.1 Month.google.com1P_JAR
Google / Youtube: This cookie stores the preferences and other information of the user.1 Year.google.comSSID
Google / Youtube: Security cookie that protects user data from unauthorized access.1 Day.google.comSIDCC
Google / Youtube: This cookie stores the preferences and other information of the user.2 Years.google.comSIDCC
Google / Youtube: This cookie stores the preferences and other information of the user10 Years.google.comANID
Google / Youtube: This cookie stores the preferences and other information of the user8 Months.google.comAPISID
Determine if the visitor has restarted their browserSession.sentry.io__hssrc
Tracking visitors2 Years.sentry.io__hstc
This track visit session identifier which is used to agregate page usagesSession.sentry.ioanonId
generate traffic statistics to understand users in order to improve the user experience2 Years.sentry.io_ga
Keeps track of sessions30 Minutes.sentry.io__hssc
Track of a visitor's identity.1 Year.sentry.iohubspotutk
Generate traffic statistics to understand users in order to improve the user experience1 Day.sentry.io_gid
3. Marketing

We use marketing cookies to deliver many types of targeted digital marketing.. We do this in order to provide you with a better user experience and to maintain, operate and continually improve the website. The cookie stores user data and behavior information, which allows advertising services to target audience according to variables. For example, these cookies allow us to:

  • Observe the site performance and generate retargeting (Site retargeting, search retargeting, etc).
  • Maintain and improve the website and our products
PurposeExpirySourceCookie name
Measurement and ad targetingSession.facebook.comact
Measurement and ad targetingYear.facebook.comc_user
Measurement and ad targeting20 months.facebook.comdatr
Measurement and ad targetingSession.facebook.compresence
Measurement and ad targetingsession.facebook.comdpr
Measurement and ad targetingDay.facebook.comspin
Measurement and ad targetingWeek.facebook.comwd
Measurement and ad targetingDay.facebook.comxs
Google Advertising2 Years.google.com__Secure-3PAPISID
Google Advertising2 Years.google.com__Secure-3PSIDCC
Google Advertising2 Years.google.com__Secure-3PSID
How to control or delete cookies

Most browsers allow you to change your cookie settings. These settings will typically be found in the “options” or “preferences” menu of your browser. In order to understand these settings and learn how to use them, please consult the “Help” function of your browser, or the documentation published online for your particular browser type and version.

However, please note that if you choose to refuse cookies you may not be able to use the full functionality of our Site.

The following pages have information on how to change your cookies settings for the different browsers:

Third Party Websites' Cookies

When using our website, you may be directed to other websites for such activities as surveys, to make payment in currency other than U.S. dollars, or for job applications. These websites may use their own cookies. We do not have control over the placement of cookies by other websites you visit, even if you are directed to them from our website.

If you use the buttons that allow you to share products and content with your friends via social networks like Google, Twitter and Facebook, these companies may set a cookie on your computer memory. Find out more about these here:

Changes to This Policy

We may update this Cookies Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this policy periodically to stay informed about how we use cookies. Your continued use of our Site constitutes your agreement to any updates to this policy.

Need More Information?

If you would like to find out more about cookies and their use on the Internet, you may find the following link useful:

Cookies that have been set in the past

If you have disabled one or more Cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information.

Contact us

If you have any questions or comments about this cookies policy, or privacy matters generally, please contact us via email atcontact@upword.ai.